Regent Road is a new mixed-use development who approached me looking for a brand logo and identity to be developed and applied to a mix of print, web and digital products. The development was located on a historic area with long links to the railways. The client wanted the heritage of the site to be incorporated into the branding so I created a blocky, industrialist logo mark which represented the letter R with a nod to railway tracks. The brand was paired with quality photography and moody colours to appeal to a more upmarket audience.