CAPCULT is a concept for a headwear brand which collaborates with artists, musicians and sports stars to produce limited edition collections of hats, caps and bucket hats. Each product will be designed in collaboration with the collection partner and will be marketed directly to their targeted audience as well as CAPCULTs wider reach. Because of this a versatile and flexible brand had to be designed which could be adaptable to endless styles which have to be merged with the brand through the artist collaborations. I crafted a raw and textural brand with a more muted and nature based colour palette, paired with experimental font combinations.